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Brand Assets & Guidelines

Welcome to MadeiraMap’s Brand Resource Hub. This page provides guidelines, logos, and assets to ensure consistent and professional representation of the MadeiraMaps brand.

Vertical Logo

The MadeiraMaps Vertical logo is the alternative to the Horizontal version. Its perfect for applications where there isn’t enough space for the Horizontal logo to have a good reading.

Icon Logo

The MadeiraMaps icon captures our brand at a glance. It’s perfect for tight spaces, app icons, or anywhere you need a simple yet powerful visual mark.

Brand Color Palette

Use these color proportions in any layout or collateral design. Text should always be set in MadeiraMaps White (Text Color). Use the primary color for buttons, links and focus areas. The surface colors should be used for backgrounds.

#F47A5B
CMYK 0, 65, 66, 0
#2e1f2f
CMYK 72, 79, 52, 63
#1e141f
CMYK 73, 76, 58, 76
#f5f0f5
CMYK 2, 4, 1, 0

Clear Space & Minimum Size

To keep the MadeiraMaps logo clear and recognizable, always maintain enough space around it and avoid using it smaller than the recommended size.

Clear Space

Always leave a minimum clear space equal to the height of the M from the wordmark around the logo. Keep this area free from other elements, text, or graphics.

Minimum Size

To ensure legibility, don't use the logo smaller than the recommended minimum size.

Logo Usage Examples

Some quick examples of correct and incorrect logo usage

Logo Guidelines

Use our logos responsibly. Follow these simple dos and don’ts to build trust and make the most of our Affiliate Program.

Dos...

  • Do leave enough space around our logos to avoid clutter and confusion with other brands.
  • Do keep the original proportions and aspect ratio of our logos.
  • Do make sure our logos are large enough to remain clear and legible.
  • Do use our official logos when linking to MadeiraMaps websites, products, or services.

Don'ts...

  • Don’t alter our logos’ colors, proportions, shapes, or combine them with other elements.
  • Don’t use MadeiraMaps logos alongside age-restricted, illegal, harmful, or inappropriate content.
  • Don’t imply partnership, endorsement, sponsorship, or official association without prior approval from MadeiraMaps.
  • Don’t use names, logos, graphics, or other materials that imitate or could be confused with the MadeiraMaps brand.

Writing Guidelines

The dos and don’ts of referring to MadeiraMaps in your content or copy.

What to do...

  • Do write the name “MadeiraMaps” with the correct capitalization and without spaces, except when used as part of a web address.
  • Do use the same font style and size for “MadeiraMaps” as the surrounding content.
  • Do make sure the name “MadeiraMaps” remains clear and legible in all copy.

What not to do...

  • Don’t abbreviate “MadeiraMaps” or use the brand name as a verb.
  • Don’t write the name with incorrect spacing or as “Madeira Maps”.
  • Don’t style “MadeiraMaps” using our brand fonts or similar display fonts within regular body copy.

Brand Usage Guidelines

Use the MadeiraMaps brand consistently and responsibly. These guidelines help ensure our assets, messaging, and brand presence remain clear, accurate, and recognizable across all affiliate promotions.

Brand Assets

  • Don’t recreate, modify, distort, or redesign MadeiraMaps brand assets.
  • Don’t use outdated assets when newer versions have been provided.
  • Don’t present MadeiraMaps assets in a way that suggests your content or website is officially operated by MadeiraMaps.

Claims & Accuracy

  • Don’t make claims about features, pricing, discounts, availability, or services that MadeiraMaps does not currently offer.
  • Don’t advertise promotions or discounts unless they are officially available.
  • Don’t make guarantees about results, savings, earnings, or experiences that MadeiraMaps itself does not guarantee.

Domains & Social Media

  • Don’t register domains or social media usernames containing “MadeiraMaps” or confusingly similar variations.
  • Don’t create pages, profiles, or websites that could reasonably be mistaken for an official MadeiraMaps channel.
  • Don’t use MadeiraMaps branding as your profile identity, business name, or primary brand without prior approval.

Download the Complete MadeiraMaps Branding Pack!

Logos, colour references, and approved MadeiraMaps brand assets in one ZIP file.

Need Help?

Contact our team if you have any questions before publishing your content
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Related Resources

Read the full rules and requirements for the MadeiraMaps Affiliate Program
View policy